Steady grasp of technology and market segments Changhong TV flexing its muscles in a new year

2016 was a year for color TV technology, and it was in the shadow of the price war in the past. Major manufacturers re-energized and marched toward new technology, with a view to breaking the obstacles brought by price wars and gradually leading the industry to a healthy path. .

One of the representatives is the domestic color TV giant Changhong, constantly committed to the research and development of new products, taking into account the market segment, while also has its own development in terms of content.


Unique HDR Technology New Product Brings New Experience

As early as January 2016 in the US CES, Changhong exhibited HDR+ TV has been widely concerned by the industry, HDR high dynamic display has become the main display technology of 2016 mainstream TV companies.

HDR is the hottest and most “black technology” property in the color TV industry. It can help us see more rich screen brightness display on TV. When it comes to some dark or overexposed scenes, then HDR technology can play a very good role in adjusting, let us see a more coordinated and soft contrast of screen brightness and darkness.

The new CHiQ TV Q3EU released by Changhong can be said to maximize the HDR display technology, Q3EU continues the previous generation of perfect design, and achieved a perfect combination of HDR high dynamic display technology and DTS dual decoding sound system, in the standard HDR function At the same time, Changhong's unique matrix light control and other technical support were added, and the brightness and darkness contrast and color range of the TV itself were enhanced twice. This enabled the CHiQ TV Q3EU to display better quality than the ordinary HDR display. . Moreover, the HDR film area has also been specially set up, and the viewing effect is comparable to the IMAX ultimate experience.

In the aspect of appearance, the design concept of Changhong CHiQ TV Q3EU and the Eiffel Tower provide a stable support for its ultra-thin curved body.

The Q3EU is equipped with the UMAX viewing area, which is jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources with updated and timely quality are available for users to choose.

It is reported that the Q3EU is also equipped with the "Hongshengjin" system that was launched in November 2015. It is supported by Penguin TV and allows users to earn points by watching TV. Then they can switch to video members and educational resources in the mall. Watching cards and other paid content. This will allow traditional consumer behavior to become profitable. As of now, the number of participants is close to more than 4 million. You can earn money each time you turn on your TV, and at any time carry out user-interaction draws such as cash bonuses, televisions, and air conditioners.

Joint Tencent Penguin TV seizes the living room screen

In 2015, Tencent took a stake of 50 million shares in Changhong’s joy network technology. Huannet Technology is one of the important business development platforms around Changhong’s smart strategy. In addition to providing sufficient financial support, Tencent Investment Huaneng.com also uses its own business resources to help Huaneng focus on cultivating enhanced TVs, T2Os, etc., based on consolidating and upgrading the existing value-added services such as smart EPG, application stores, and education. New business segment.

On May 30 this year, Changhong and Tencent Penguin TV announced the establishment of the first joint research institute in the industry, and launched comprehensive cooperation in TV content customization, marketing, resource aggregation, and building a new ecological environment to jointly create a new situation for smart living room industry. At present, in addition to Changhong CHiQ TV flagship product Q3T series of video resources provided by the Penguin TV support, a comprehensive copy of Tencent video quality content.

The traditional color TV manufacturers and Internet companies have similar cooperation methods, and most of them are trying to make up for their respective shortcomings. However, the cooperation between Changhong and Tencent is all-round, involving film and television content, games, entertainment and other applications, as well as systems and operating modes. Both parties are technical R&D and product-oriented companies, and hope to achieve more possibilities through the two-way opening up of resources, collaborative product development, and joint user operations.

Changhong CHiQ TV is equipped with Tencent's film and television platform, has more than 100,000 hours of online video content, a number of characteristics of film and television, many of the entire network of broadcast resources, content coverage, covering film, variety, sports, education and other popular content.

In the market segments, Changhong and Tencent Penguin TV jointly launched the Children's TV G3. The concept of effective companionship, safe companionship, and healthy companionship allows users to better understand Changhong's concern for the next generation of the motherland.

Changhong has always attached great importance to the development of the grading market. The heavy launch of the new children's television is undoubtedly another sharp sword on the road to development.

Make use of the first screen of the living room Changhong layout smart home

Changhong TV, while holding hands with Internet giants to complete the content shortcomings, is still taking technology leadership as the core in hardware and building high-end quality TV. The HDR high-dynamic-range display technology is used in the image quality to provide users with a wider three-dimensional color space, enjoy subtle color changes under different brightness, and experience the completeness of the 4K ultra-high definition image quality.

In the layout of some emerging services, Changhong began to enter the automotive electronics industry based on its system advantages formed in the consumer electronics industry chain for decades. Changhong Jiahua launched the car networking application and the BeiDou navigation system has been installed in batches, and has five cars. Manufacturers cooperated with Changhong on Beidou Navigation and installed hundreds of thousands of units.

In addition, on the promotion of the upgrading of home energy products such as air conditioners, it has also reached coordination and communication with the national grid on resources. All these will lay a solid foundation for the sustainable growth of Changhong's performance.

Since the release of the new three-axis strategy in 2013, Changhong has successively launched CHiQ TVs, refrigerators, air conditioners and IoT mobile phones based on the "home Internet." While constructing the two major industrial chains of black and white, Changhong has also established big data centers and soft service centers to ensure the competitiveness of enterprises in the future of the Internet of Things. In order to enhance its production technology, Changhong has fully implemented automated management. The intelligent R&D platform, intelligent manufacturing platform, and intelligent trading platform make Changhong the home appliance industry's “intelligent” navigation mark.

At the end of March this year, Changhong launched the world's first open IoT operation support platform (UP platform), which has 21 competence centers and capability opening platforms such as user center, equipment center and payment center. Businesses, third-party developers, startup companies, etc., can share and share capabilities on the platform, thereby greatly increasing the efficiency of the partner's IOT data operation, acquiring user behavior data, realizing the automatic response and service of the terminal equipment, and carrying out the user's needs. Mass customization.

Different from other IoT operating platforms, the UP platform implements scenario-based user operations and data operations, and rapidly supports innovative applications for IoT that are hatched in smart homes, smart communities, smart living, and other areas, and forms a user-centered, cross-vertical service line. Internet of Things ecosystem.

Currently, based on the UP platform, Changhong has successfully incubated several intelligent service industry companies, such as help, medical care, food purchasing, family help, energy management, Guantongtong, car networking, smart learning, etc., and at the same time, strong supply. Resources such as chain, logistics and distribution, and channel capabilities provide strong support for smart services, among which Changhong Minsheng Logistics has been listed on the New Third Board.

Last year, Changhong launched the "Smart Home under the Smart Home" service model, which further stimulated the operational value of the UP platform. At present, dozens of companies, including Eggtech, Coolpad, US PoplePowe, Jiangsu Wulian, and Bai Microelectronics, have joined the Changhong UP platform and have joined Changhong’s own products, third-party friends’ products, sensors, and smart devices. There are dozens of types of hardware and hundreds of terminal products. These smart products are connected and coordinated with each other, and they generate user behavior data in real time, and converge the data operation platform.

Based on the UP platform and relying on the UP platform and taking the “community access control” as a breakthrough point, based on the smart sensor identification facilities such as the pedestrian access control system, license plate recognition system, residential ETC system, parking lock, etc., property management, social networking, and Other O2O community value-added integrated services use data to serve people's lives.

Changhong's performance is not a result of the improvement of luck, from the internal integration to the new field of development, while specializing in software development and innovation, Changhong is full of vigor and vitality in this three months, striding to the future sustainable growth has laid an unbreakable foundation , Become a new banner of the traditional color TV transition.

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